Strategy7 min read

Low-code vs custom code: the decision framework we actually use

A blunt framework for choosing low-code, custom code, or a hybrid — based on risk, speed, ownership, and long-term cost.

Author

Tom

Published on Dec 27, 2025

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Most “low-code vs custom code” debates are either marketing or ideology. We treat it as a decision about risk, speed, ownership, and future cost.

If you’re building a promo site, internal tool, or early MVP, low-code is often the fastest way to reach real users. If you’re building core IP, complex permissions, heavy data processing, or performance-sensitive features, you’ll usually want custom code. The best projects often land in the middle: low-code for the UI and workflows, custom code for the sharp edges.

The 4 questions we ask before picking a path

  • check1) What breaks if we need to change this later? If rewrites would be painful (core logic, pricing, auth, permissions), default to custom code or a hybrid with clear seams.
  • check2) Who needs to maintain it in 12 months? If you need easy handover, low-code can help. If you need hiring flexibility, custom code can be safer.
  • check3) What are the real constraints? Security, compliance, data residency, offline mode, performance, integrations — these dictate architecture more than preference.
  • check4) What’s the fastest path to validated learning? If you’re still finding product-market fit, ship the thinnest version that answers the biggest unknown.

Where low-code is a great fit

CRUD apps, admin panels, dashboards, simple marketplaces, and workflow-driven tools. You get speed, a usable UI quickly, and easier iteration during feedback cycles.

Where low-code becomes expensive

Complex authorization rules, heavy background processing, custom sync/offline, unusual integrations, and anything performance-critical. You can still use low-code — but you’ll want custom services for the non-standard parts.

Use caseRecommended approach
Marketing / promo siteLow-Code
Workflow MVP (forms, tasks, reporting)Hybrid
Core algorithm / unique IPTraditional Code

Our default: hybrid with clean boundaries

We aim for a modular setup: UI and basic workflows in low-code for speed, and isolated custom code services for the parts that need full control. That avoids the two common failures: “everything custom too early” and “everything low-code until it hurts.”

Low-code is a lever for speed. Custom code is a lever for control. Mature products need both. — Tom

If you want, send your current scope and constraints and we can recommend a split (what stays low-code, what should be coded) before you invest weeks in the wrong direction.

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